-growing to give, one flower at a time –


floranthropy: using flowers philanthropically as a celebration of beauty, love and life

Bringing beauty and joy to the older residents in Chobham and Woking by coming together through the growing and giving of flowers.

(And making my kids get off their devices and into the garden too!)


Over 30,000 people in Woking are over the age of 85.

Feelings of isolation and loneliness are all too common amongst older people and can often be accelerated due to ill health, lack of mobility and bereavement. It quickly spirals and soon older people can lose their confidence to get out of the house and socialise.

There are many wonderful organisations in our area that provide befrienders to those who are housebound, but after that visit is over, imagine if that volunteer could leave behind a simply vase of flowers to remind that person that they are loved and thought about all week long.

To let them know that because of them, their community is brought together – in a way that couldn’t happen without them.

To remind them that an appreciation of beauty, love and the feeling of being alive are available to all of us, no matter what.

Here at The Rose Farm, we’re partnering with Woking Age Concern to provide weekly flowers this summer. Watch this space as the project unfolds!


about me

My name is Nic Bird and I’ve been in love with flowers my whole life. But when I discovered the damage to the environment created by the traditional cut flower industry, I thought I had to simply give up having beautiful blooms to brighten my kitchen table and my daughters’ desks.

But then I discovered a whole group of flower farmers based here in UK who are all growing seasonal flowers right on our doorsteps. And from this community of (mostly women), I’ve been learning how to grow my own cut flower garden in my small 2 x 1m flower beds.

However,  I’m growing more than I can use, or give to friends and family and it struck me that there are people in my local village who could really benefit from being thought about in the way that the giving of fresh flowers represents and The Floral Project was born.


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