The Flower Club
Want to grow your own cut flowers to fill your own house and give to others but want it to be as simple as possible?
The Floral Project Flower Club has been created to provide you with high quality seeds every month, which means we can grow our flowers for the vase together - without you having to think about what to do next :)
Each month, you'll receive a new Flower Kit containing 5 different seed packets, the very same seeds I'm growing in my own garden, carefully selected to produce flowers for the vase. This way you can sow month-by-month, along with me and everyone else in The Flower Club.
If you're just starting out with The Floral Project, this is the easiest way to get started. Sidestep the overwhelm, the 'Which seeds do I sow when?' question and grow alongside all our other Floral Project members sowing exactly the same high quality seeds as you - and cheering on your progress as they grow:)
Please note: we can only ship our Flower Kits to the UK (excl. Northern Ireland).
as seen in
what's in the box this month?
You'll start with our Phlox Flower Kit; we're sowing five beautiful flowers that will form the cornerstone of your cut flower patch this summer - all hand-picked for sowing in February as we kick off the 2025 flower-growing season. You've arrived at the perfect time!
Nigella: Also known as Love-in-a-mist, these unusual star shaped white flowers
are beautiful when used as fresh flowers in the vase and are a must-have for your cut flower patch.
Godetia: Also known as Farewell-to-Spring, each plant will provide a succession of up to a dozen stems of deep pink silky shimmering bowl-shaped flowers.
Borage: This herb is loved by bees and produces edible white flowers and leaves on hairy stems. Perfect foliage for your posies and self-seeds profusely.
Statice: Simple to grow and flowering for months, these apricot clouds of tiny flowers on long stems are not only gorgeous in the vase but make great dried flowers too.
Phlox: Pink, purple and white clusters of flowers, perfect for posies and complements just about any other flower from your cutting patch.
NOT JUST SEEDS...
We don't just send you the seeds and let you get on with it.
All Flower Club members also receive monthly Sowing Videos and flower guides so you know exactly what to do every step of the way and then as each seed becomes a seedling, and a flower ready to cut and put into jam jar posies and bouquets to fill our houses and give away, we'll all be doing it together.
On the first Friday of each month at 1.30pm, you'll also be invited to a live Q&A Call with me so you can ask questions, show me your seedlings and garden so I can help with next steps and meet other members of our community. All calls are recorded if you can't join us live.
We have posy challenges, 50% off upcoming workshops, member-only discounts and more.
As you'll find out - we're about so much more than just the seeds.
I'm invested in your success. The more flowers that are grown, the more flowers that are given. And that's the point of us :)
Community
I had so many questions when I started growing flowers and although google was great, I found myself following advice from growers in the US that didn't make sense in the UK climate, or flower farmers who were growing on a huge scale compared to what I was up to in my back garden.
So I created that space for you.
You'll be invited to join our Flower Club Facebook Group where I post regular garden tours of what's going on in my garden as we grow together.
You can ask questions, get inspired about places you could possibly donate your flowers, share any tips you pick up along the way and of course show off all your beautiful flower pictures!
This is where you get to feel part of something bigger - with wonderful warm-hearted people - all sowing, growing and giving together.
how does it work?
Let's get you in and set up for flower-growing success!
You'll make your first payment today and the Phlox Flower Kit will be sent to you right away so we can all sow together.
Please note: After you receive your first set of seeds, you'll be automatically billed £30 on the 10th of March and we'll put your next Flower Kit in the post then so we can all sow together again (this one will have five different varieties of Cosmos seeds, the floweriest flowers in the flower patch!). Following this you'll move to our normal monthly billing on the 1st of each month. You can cancel or skip a month at any point.
And month-by-month, we'll create your cut flower patch together and before you know it you'll have the same armfuls of flowers you can see in my picture above.
what's different about us?
We're not your typical seed company.
The Floral Project is a tiny little business with a big vision: To help our members sow, grow and give a million posies between us all each year to those in our communities that need them.
There's just me and my husband, Matt, doing all the things. Whilst juggling 3 kids, 2 cats, 2 chickens and a dog.
We're all growing the same seeds together. Every one of you is special to us. And, along with every small business, we really appreciate each and every one of you more than other larger companies might be able to.
I print out your names and read them through - because you are a 'real person' not just 'a customer'. I look forward to getting to know you on our Q&A calls. There's love that goes into every box that goes out the door.
You're here because you want to grow to give. You're our people. 💕
FAQs
What if I have never gardened before?
That's fine - you'll be amongst many other newbies, you'll get inspired by others further ahead on their journeys in our community and I'll give you full instructions! And in a couple of months, you'll no longer be a newbie!
What do I need apart from The Flower Kit?
Basically, a flower bed or pots that get 6-8 hours sunshine a day (or just light if you live in Scotland - yes we do have plenty of Scottish growers!), compost from the garden centre and something to sow your seeds into (which can be as basic as a used yoghurt pot).
Do I need a greenhouse?
No, you don't:) All seedlings can be placed out into a sheltered spot in the garden if you don't have access to a greenhouse or a cold frame. Plus see this article for alternative.
How much space will I need?
It really depends whether you grow with us all year round, or whether you decide to skip some months. Over the year we sow 5 different packets of seeds each month, so 60 different varieties over the whole year. If you grew one of everything, you'd need around 4m x 1m of growing space. Personally, I usually grow 4 of everything so I would need 16m x 1m of growing space - it's really up to you!
Can I grow in pots and containers?
Yes, we have plenty of growers who don't have a garden and instead grow all their Floral Project seeds in pots on their balconies and patios. Most cut flowers can get quite tall so just be prepared for that and you'll want to think about using bigger pots so they're not too top-heavy and topple over!
Who do I gift my flowers to?
I can help you with ideas for that - there are plenty of people who don't have much colour in their lives that would love to receive the fruits of your floral efforts - I'll help you find them.
What if I want to grow just for myself?
Of course you can join us! What happened to me is that I started to grow for myself, got hooked, starting finding extra bits of garden to plant in and then quickly realised I had way too many flowers for my own house - and hence the idea to gift my flowers. Whether you're growing just for yourself, for the bees or for others, you are most welcome to join us.
Can I buy this as a gift for a friend?
Yes! What a lovely idea. You can find all our Flower Kits here and just make sure to enter their name and address in the delivery details - we'll send it out to them with full sowing instructions.
What's your cancellation policy?
You can pause or cancel your subscription at any point either using our member portal, or emailing us to ask us to do it for you. We do ask that you do that before the 23rd of the month, just so we don't get your box all ready for posting on the 1st if you don't need it. That's it!
I still have questions
No problem, just contact us here and we'll get back to you as soon as we're back in from the garden!
I get a sense of peace and purpose. Peace because of the process and nurturing the plants from seed and purpose because of what the end goal will be to give but also because I just love the interest it has cultivated in me as a person. It's such a good project and great bunch of people.